Meet the Team

Golf has always been more than a hobby for George; it's a passion that has shaped his weekends, travels and competitive spirit for years.

As an active member of a golf society, he regularly competes in monthly competitions and is always looking for ways to improve his game. During the winter months, George discovered a real passion for indoor golf simulation, recognising the value of year-round practice, performance data and cutting-edge technology.

That passion became the foundation of Luxury Golf Co.

Inspired by a passion for golf and a fascination with how technology is transforming the game, George founded Luxury Golf Co. to bring together premium products, innovative technology and exceptional customer experience under one brand.

Whether it's a launch monitor, rangefinder or bespoke simulator installation, every product and solution is chosen with one goal in mind: helping golfers elevate their game through quality, performance and innovation.

His love for golf has taken him across Morocco, Thailand, Spain, Portugal and France, giving him a broader perspective on what serious golfers expect both on and off the course. It's fair to say he's developed a habit of chasing sunshine wherever a golf course will have him! A man clearly on a lifelong mission to escape the great British drizzle.

For George, Luxury Golf Co. is more than a business, it's a brand built by golfers, for golfers.

Ellie is the creative mind behind Luxury Golf Co., helping shape the brand from the ground up with a focus on quality, detail and customer experience.

Passionate about building a brand that golfers genuinely connect with, she oversees everything from brand development and content creation to the finer details that define the Luxury Golf Co. experience.

Her goal is simple, to create a modern golf brand that feels premium, authentic and built around the people who love the game.

Away from the business, you'll usually find her supporting George's latest golf obsession or working on a short game that's very much still a work in progress.